Welcome to the first episode of the Data4Food2030 podcast! We kick off the series with Marko Turpeinen from our partner 1001 Lakes, discussing the Finnish Premium Grain Chain case study, part of the Data4Food2030 project. Discover how data-driven solutions are transforming grain production, promoting fairness, empowering farmers, and advancing sustainability across agri-food systems.
In this episode, we spotlight the case study From Farmers to Consumers, or else PIGLink, developed by IFIP – the French Institute for Pig and Pork Industry – as part of the Data4Food2030 project. Our guest, Alexia Aubry, explains how PIGLink promotes data interoperability, streamlines on-farm data collection, and supports traceability from farmers to consumers. Discover how PIGLink contributes to improved animal welfare, sustainability, and transparency by facilitating smart data sharing between farm equipment, management tools, and stakeholders — all while keeping data ownership in the hands of the farmer!
In this episode of the Data4Food2030 podcast, we dive into the concept of AgData Interoperability—a crucial step towards building a trusted and connected European data space for the agri-food sector. Our guest, Eva Maes from ILVO, presents the compelling case study AgData Interoperability – Towards a European Data Space (TEUDS), that explores how Belgium, France, and Finland are working together to enable real-life, cross-border data sharing. We discuss the importance of data sovereignty, farmer consent, and stakeholder collaboration in shaping future food systems based on data-driven solutions.
📍 Learn how interoperability can transform agri-food value chains through trust, technology, and cooperation!
In this episode of the Data4Food2030 podcast, we explore the ZeroFLW case study led by ITC – Innovation Technology Cluster and Tomaz Zadravec. The discussion covers the ambitious goals of reducing food waste in Slovenia, through a data-driven platform, the importance of stakeholder engagement, and the benefits for various participants in the food system. The conversation highlights the significance of data sharing in creating sustainable food systems and the long-term impact on food value chains. Tomaz emphasizes the collaborative approach and the potential for replicable solutions across Europe.
In this episode of the Data4Food2030 podcast, we spotlight the Real-Time Fresh Data case study, also known as DIRECT. Anna Lamberty from Euro Pool System, the leading logistics provider of reusable packaging in Europe’s fresh supply chain, shares insights on how the project improves data sharing and promotes a circular economy in the fruit and vegetable sector. The discussion covers key challenges, such as connecting stakeholders and integrating digital services, as well as the expected benefits — from easier access to data for all supply chain actors to reducing food waste and improving environmental impacts. Anna also explains how this case study supports the broader goals of Data4Food2030, by testing practical solutions and sharing lessons learned with the wider community.
In this episode, we dive into the “The Sustainability Insight System” or THESIS case study — a real-world example transforming how agri-food businesses measure and improve sustainability using data. Our guest, Emil Georgiev from Wageningen University & Research/ The Sustainability Consortium (TSC), explains how THESIS helps companies track their environmental impact, promote transparency, and simplify sustainability reporting across global supply chains. Discover how data can empower businesses, foster trust, and drive meaningful change — from farm to fork.
In this episode, we explore the Data4Food2030 case study Circular Economy for Tourism, or else I4DATA, taking place in the Balearic Islands, Spain. Our guest, Dolores Ordóñez, Director of AnySolution, presents how data sharing can generate synergies between the tourism and agrifood sectors, with a focus on wine and almond production. Learn how better data management can improve local farmers’ income, enhance tourism experiences, and contribute to sustainability by reducing food waste and promoting circularity across the islands. Discover how data drives innovation, strengthens local economies, and supports sustainable food systems!
In this episode of the Data4Food2030 Podcast, we explore the case study “Intersectoral Data as a Service” or for short ISDaaS, led by our Czech partners WirelessInfo and UHLAVA. Our guest, Radana Saskova, Project Manager at UHLAVA, shares how the initiative is transforming rural areas by connecting data from agriculture, tourism, regional development, and local markets to empower farmers, municipalities, and tourists alike. Learn about the challenges of data sharing, stakeholder motivation, and the project’s efforts to ensure long-term sustainability and international cooperation!
In this episode of the Data4Food2030 podcast, we explore the AMAFLOW case study, an initiative focused on Mapping and valorizing food loss and waste data in the Amsterdam Metropolitan Area (AMA) to improve the circular economy. Our guest, Xuezhen Guo from Wageningen University & Research, explains how data-driven approaches and AI technologies are being used to better understand food waste streams and support a more circular and sustainable food system.
Season 2 kicks off with an in-depth conversation on the role of data in shaping the future of Europe’s agri-food systems.
In this first episode, we welcome Mireille van Hilten, Coordinator of the Data4Food2030 project, to explore how data is generated, shared, and transformed into value across food value chains. The discussion unpacks the concept of the data economy, highlights real-world case studies, and reflects on key achievements of the project, including the Data4Food2030 Monitor.
Tune in to learn how data can support more sustainable, transparent, and inclusive food systems, and what this means for farmers, policymakers, businesses, and consumers alike.
Subscribe and stay tuned for more insights in Season 2.
In Episode 2 of Season 2, we dive deeper into one of the core concepts of the Data4Food2030 project: the data economy for food systems.
Our guest, Isabelle Piot-Lepetit, Research Director at INRAE, shares insights into how the data economy can be defined, understood, and applied across Europe’s agri-food sector. Together, we explore how food systems are evolving from linear supply chains into complex networks, where data flows between multiple actors and creates new forms of value. This episode also unpacks key research findings, including the immaterial nature of data, the role of services in value creation, and the need for a mindset shift toward co-creation and data sharing.
🎧 Tune in to discover how a well-defined data economy can contribute to more sustainable, transparent, and resilient food systems.
👉 Subscribe and stay tuned for more insights from Season 2 of the Data4Food2030 Podcast.
In Episode 3 of Season 2, we take a closer look at how the data economy for food systems is applied in practice through real-life case studies across Europe. Our guest, Harald Sundmaeker, Senior Researcher at ATB-Bremen, leads the work on the nine Data4Food2030 case studies. In this episode, he shares how these diverse initiatives help us better understand data exchange, stakeholder collaboration, and the challenges of building a data-driven food system. The discussion highlights the complexity of exchanging data between actors, the role of data in reducing food waste and improving transparency, and how collaboration across regions and sectors can unlock new value.
👉 Subscribe and stay tuned for more insights from Season 2 of the Data4Food2030 Podcast.
